COMPANY CELEBRATES WITH JUBILEE! SHOWGIRLS, FLIGHT GIVEAWAY,

INTRODUCTORY FARES AND NEW SERVICE ANNOUNCEMENT

MESA, Ariz. —Allegiant (NASDAQ: ALGT) today inaugurates low-cost, nonstop travel service between Mesa and Las Vegas. The company will bring two Jubilee! Showgirls to help celebrate, as well as host a ‘Pack Your Bags’ event where one spontaneous traveler and a guest will win a trip to Las Vegas on the inaugural flight, a three-night hotel stay at Flamingo Las Vegas and two tickets to Blue Man Group Las Vegas. The company, known for its exceptional travel deals, will offer fares as low as $39.99* one-way between the two cities. Allegiant will also announce an increased frequency for the route. With this increase, the new flights will operate twelve times weekly between Phoenix-Mesa Gateway Airport (IWA) and McCarran International Airport (LAS) beginning Jan 11, 2012. Flight days and times can be found at www.allegiant.com.

Adding to today’s inaugural flight festivities, Allegiant will announce new, nonstop service between Mesa and the San Francisco Bay Area via Oakland International Airport (OAK) beginning Jan. 18, 2012. To celebrate, the carrier will offer introductory fares to the Bay Area for as low as $49.99* one-way. “Allegiant is pleased to now serve the East Valley community with additional convenient, nonstop service to Las Vegas, as well as the Bay Area” Andrew C. Levy, Allegiant Travel Company President, said. “We are confident the community will continue to support the Allegiant brand of affordable and convenient air service, and now take advantage of booking hotel rooms, car rentals and show tickets through us."

“Allegiant’s commitment to Arizona tourism is strong and Valley travelers are benefitting from that commitment,” said Lynn Kusy, Airport Executive Director. “Las Vegas is consistently one of our top requested destinations and the Bay Area is also a popular destination for Valley residents. Allegiant’s travel packages and low fares will be well supported by our community.” "OAK is thrilled to be Allegiant Airlines' and Allegiant Vacations' preferred, value added gateway to all the San Francisco Bay Area has to offer. From San Francisco and Oakland to the Napa and Sonoma Valleys, visitors to the Bay Area will find OAK offers great access and easy to use, customer friendly facilities. Together with the flights from Bellingham and Eugene, the new Phoenix-Mesa flights will significantly enhance the Bay Area's tourism economy as visitors enjoy our world-class hotels, restaurants and attractions." said Deborah Ale-Flint, Director of Aviation for the Port of Oakland which owns and operates Oakland International Airport.

The new flights between Phoenix-Mesa Gateway Airport (IWA) and Oakland International Airport (OAK) will operate six times weekly. Flight days and times can be found at www.allegiantair.com

Allegiant’s $39.99* one-way fares are limited, not available on all flights and must be purchased by Nov. 30, 2011, for travel by May 15, 2012.

Allegiant’s $49.99* one-way fares are limited, not available on all flights and must be purchased by Dec. 7, 2011, for travel by May 15, 2012.

Reservations may be made through the company’s website at www.allegiant.com or by calling Allegiant’s travel experts at 702-505-8888.

About the $39.99* one-way fares:

Seats are limited. Fares are one-way and not available on all flights. Must be purchased by Nov. 30, 2011, for travel by May 15, 2012. Prices do not include PFC, segment tax or Sept. 11th security fee of up to $10.70 per segment. A segment is one take-off and one landing. A convenience fee of $17.00 per passenger is included in the introductory one-way fare. A fee of $14.99 per segment, will apply when purchased through Allegiant call centers. Purchases made at any Allegiant Airport Ticket Office will not incur a convenience or call center fee. For ticket counter hours of operation, please visit www.allegiant.com. When purchased at the time of booking, a checked bag fee of up to $14.99 per bag will apply per person, per segment. If purchased at flight check-in, a fee of $35 per checked bag, per person, per segment will apply for the first two bags checked. Additional higher fees will apply for three or more checked bags. Fare rules, routes and schedules are subject to change without notice. Restrictions apply.

About the $49.99* one-way fares:
Seats are limited. Fares are one-way and not available on all flights. Must be purchased by Dec. 7, 2011, for travel by May 15, 2012. Prices do not include PFC, segment tax or Sept. 11th security fee of up to $10.70 per segment. A segment is one take-off and one landing. A convenience fee of $17.00 per passenger is included in the introductory one-way fare. A fee of $14.99 per segment, will apply when purchased through Allegiant call centers. Purchases made at any Allegiant Airport Ticket Office will not incur a convenience or call center fee. For ticket counter hours of operation, please visit www.allegiant.com. When purchased at the time of booking, a checked bag fee of up to $19.99 per bag will apply per person, per segment. If purchased at flight check-in, a fee of $35 per checked bag, per person, per segment will apply for the first two bags checked. Additional higher fees will apply for three or more checked bags. Fare rules, routes and schedules are subject to change without notice. Restrictions apply.

Allegiant, travel is our deal.
Las Vegas-based Allegiant Travel Company (NASDAQ: ALGT) has posted 35 consecutive quarters of profitability. The company is focused on linking travelers in small cities to world-class leisure destinations such as Fort Lauderdale, Fla., Las Vegas, Los Angeles, Phoenix-Mesa, Orlando, Fla., and Tampa/St. Petersburg, Fla. Through its subsidiary, Allegiant Air, the company operates a low-cost, high-efficiency, all-jet passenger airline offering air travel and hotel rooms, rental cars and other travel-related services. The company ranked ninth this year in Forbes’ Best Small Companies. Allegiant was also recently named one of FORTUNE magazine’s “100 Fastest-Growing Companies” for the second consecutive year. In 2011 and 2010 Allegiant ranked 64th and 25th, respectively, on FORTUNE magazine’s Fastest-Growing Companies list. In 2010, Allegiant was ranked number one for low-cost carriers in Aviation Week’s Top Performing Airline study. Receive breaking news from Allegiant by visiting Allegiant’s Facebook Fan Page at www.facebook.com/Allegiant or follow Allegiant on Twitter at twitter.com/allegianttravel.

Allegiant Media Contact:
Kristine Shattuck-Cooper
Phone: 702-853-4625
Email: mediarelations@allegiantair.com